Luxury goods maker Louis Vuitton Malletier SA said Wednesday that it has reached a settlement in its trademark infringement lawsuit against Honda Canada Inc. and its advertising agency.
No details of the settlement with Honda and the advertising agency, Grip Limited, were disclosed.
However, senior vice-president Eric Pradon said Louis Vuitton was "very pleased to have reached this amicable settlement with Honda and Grip to protect creativity."
In its statement of claim in the Federal Court of Canada, the company accused Honda of using Louis Vuitton marks in an advertising campaign for Honda's CrossTour vehicle that ran in print and on television in late 2009 and early 2010.
The campaign, conceived by Grip, was intended to convey a sense of luxury and featured luggage bearing images alleged to be infringements of Louis Vuitton's Toile Monogram marks and Damier marks, it alleged.
"While the connotation of luxury evoked by Louis Vuitton products is unmistakable, that recognition stems from our heritage of quality and craftsmanship and decades of investment in our products," Pradon said.
"The right to use our products and our marks -- in advertising campaigns and all other forms of communication, belongs to Louis Vuitton alone. Louis Vuitton never licenses our marks nor grants other parties permission to use our marks to promote their own products."
Founded in Paris in 1854, Louis Vuitton has been synonymous with the art of travel. With the arrival of artistic director Marc Jacobs in 1997, Louis Vuitton extended its expertise to ready-to-wear, shoes, accessories, watches and jewellery.
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